RISE OF ATHLEISURE WEAR IN THE WORLD
What is Athleisure?
A combination of fashion and athletic aesthetics is known as athleisure. We define "athleisure" as a fashion trend that is both attractive and appealing enough to be wearing for other activities while yet being appropriate and comfortable for athletics. The athleisure industry had its beginnings in the 1970s, when workout programs and training videos initially gained popularity. In a March 1979, the term "athleisure" was first used to describe apparel and footwear designed for those who wanted to look athletic. Sports trends are becoming more and more popular every year. There are numerous ways to customize athletic wear. Athleisure has quickly gained popularity and is now recognized as a fashion industry trend. Leggings, yoga pants, sweatpants, gym tanks, sweatshirts, tights, shorts, sneakers, and many other items are among the most popular athleisure wear items.
The Rise of Athleisure
The athleisure style emerged in the early 2000s. Athleisure wear generated $414 billion in worldwide revenue in 2019 and is predicted to grow quickly in the future. This has made athleisure the best choice for a healthy lifestyle. Within the next five years, the global revenue of athleisure wear is predicted to increase by 49.9%, pointing to a positive future for the sports brand. Geekayz is one of those companies who work hard in the production of these clothes with innovations made from materials such as lycra, spandex, nylon, polyester and other synthetic fiber materials. The global sportswear market is estimated to expand at a CAGR of more than 7% between 2020 and 2026.
Why Athleisure Became a Trend
Active wear became the preferred option for casual apparel as a result of its comfort. Geekayz clothing manufacturers have made more advancement in the design of athleisure clothing to make it lighter, waterproof, and breathable. They are always trying to adopt and implement all international standards. Athleisure became a comprehensive answer to leading a trendy lifestyle as a result of combining sports, urban, and fashion trends. Geekayz active wear’s new materials and technologies ensure odour reduction, stretch ability, sweat-wicking, and dirt protection. As a result, athleisure is now preferred for a healthy lifestyle as opposed to just for fun and recreation. The majorities of fashion trends come and go, but this isn't always the case, since athleisure is quickly turning into a way of life. The quality of geekayz garments has been steadily rising. Active wear's comfort and feel are getting better and better as new fashion trends are blended.
Famous athleisure brands
Many famous brands work on athleisure wear here is list of the best active wear brands.
• Lululemon Athletica Inc
• Adidas
• Puma SE
• Alo yoga
• Gym shark
• Zella
• Nike Inc
• Volcom
• Under Amour
The Growth of the Athleisure Market
The growing interest in exercise and health is expected to cause the athleisure business to grow more quickly. The rise of retail outlets that offer hoodies, joggers, sneakers, and other items with custom designs, as well as the expansion of gyms, fitness clubs, and yoga studios, all help to support the athleisure business. India, China, Pakistan, Japan, and other APAC nations are experiencing an increase in athleisure wear demand as a result of the advantages it offers consumers. Geekayz has its own local and worldwide suppliers of materials designed for the sportswear sector. From the raw materials to the dispatch, every item is inspected and tested under the direction of the best human resources and technology.
The market for sports gear is getting popular and drawing a large number of customers. Geekayz wants to do its best to improve customer satisfaction and now generating more casual apparel according to the current trend. This demonstrates that the future of the garment industry is athleisure. Athleisure sales have increased by 84% since lockdowns were implemented. Below this picture you can see of different athletic wears are show consumers are increasingly demanding footwear with different style and designs that can be used for gyms and fitness activities, as well as for outdoor events.
Athleisure Market Share, by Type – during 2020–2028
What is the origin of athleisure?
Athleisure has been popular in the United States for quite some time. Americans have created this type of coffee culture, going out for coffee after working out in athleisure attire. So it undoubtedly started in the United States and spread to Europe roughly five years ago. It has grown since then and continues to exceed overall clothes. There are still several markets where athleisure apparel is new. It has only recently emerged as a major trend in China. Retailers and brands have maximized their potential to profit from this increasing trend by creating sports and athleisure lines. The UK government is organizing women's sports, raising awareness about the benefits of sports and fitness activities, and creating numerous initiatives and programs.
Who dresses in athleisure?
The most dynamic athleisure wearers are between the ages of 16 and 30, meaning individuals who are feeling more youthful and dressing more youthfully. As wellness turns out to be more significant, we see a fairly more established age group taking on athleisure. They need to purchase brandishing or athleisure clothing. It has become all the more of a design proclamation, particularly for women. Ladies' athleisure has seen the quickest rise.
Fabric qualities
The following are some of the most important Geekayz fabric that are used for athleisure wear
Synthetic blends: A lot of athleisure clothing is a combination of different fabrics. One typical example is spandex and polyester. It produces a supple fabric that is easy to stretch and draws moisture from the skin.
Synthetic/natural mixes: Mother Nature may be combined with a little technology to create blends like cotton/polyester, which is soft like cotton but better at wicking moisture. And hemp and bamboo combined with synthetics offer a more sustainable alternative to all-synthetic choices.
All-natural: Sometimes using what nature provides will work out just fine. For instance, the 100% Peruvian Pima cotton used to create The Nicer Tee by Willy California has a supple and smooth texture.
Adaptive to Weather
Athleisure clothing is appropriate in every type of weather, unlike many fashion fads that are only appropriate for certain types of weather. Sportswear fabric is perfect for summer since it absorbs perspiration and keeps moisture off the skin, keeping the body cool and dry. Winter and chilly weather are also appropriate times to wear hoodies and overcoats since they help regulate body temperature. Geekayz has acquired the most modern polyester textiles with the newest technologies integrated, such as those that wick moisture and have anti-bacterial and anti-static properties.
The growth of active lifestyles
With more and more individuals becoming interested in wellness concepts and healthy lifestyles, the fitness industry is receiving heavy promotion. On social media, a lot of fitness influencers have large followings. They frequently advocate sportswear, and many of their supporters follow this fashion. Active wear is now wear on the streets, on the runway, and in gyms, creating an athleisure culture.
Athleisure’s FUTURE
Athleisure clothing is expected to become even more effective in the future with improvement. Businesses must take into account not just what consumers desire from their clothing but also what materials are long-lasting, environmentally friendly, and of excellent quality as athleisure expands and changes. Geekayz works hard on the quality. Our athleisure wear is examined, including a colour check, a RIF check, a final evaluation, a GSM test, and a bleed and washing test. Before dispatching, it is necessary to have them checked by a skilled supervisor before they are sent to their final location.
THE BENEFITS OF ATHLEISURE
One of the factors contributing to athletic wear's rising popularity and widespread adoption.
• Athleisure fabric blends wick moisture away from your skin so you won’t suffer from damp, clinging clothing.
• Many athleisure outfits are made of soft fabric blends that keep the wearer comfortable all day long and avoid skin irritation and irritating.
• Stretch materials and fabric mixtures allow you to move with the activity.
• Whether it's hot or freezing outdoors, controlling the temperature is simple thanks to strategically placed zippers, specialty fabrics, and vents.
• Elegantly carved patterns produce a beautiful profile that highlights your active way of life.