Geekayz Diversification in the product Range during Pandemic
• In the entire world, widespread is happening due to Covid-19. This broad made everything to be stuck. Due to this condition of widespread numerous businesses prospering around diversification method in their administrations. So what is Diversification? The word “Diversification” was firstly presented by Ansoff Matrix in an exact way, to offer modern items for modern markets.
• Diversification/Enhancement can construct strength, empower economies of scale if it is based it is working on an effective and organized methodology for success.
• What reasons made turn out to be their industry's product into another service? To decrease the fear of losing their target markets and to overcome the probability of loose track of their audience or customers by switching to modern services according to their requisite.
• Geekayz is one of those industries that thought about diverting product specification. Their specification was polyester-based team wears. Then they started developing a new item called a protective suit made for protection against coronavirus. They did it not just for earning profits, More than that, for supplementary interface alongside their customers. It is basic for brands to remain intentional and embrace an approach of bona fide sympathy. By offering new services industries can grab the attention of a huge range of customers within a wide geographical area rather than a limited range of consumers of specific items.